May 1st, 2011
Billboards Starting to Learn Who You Are | Adweek

Immersive Labs in New York City has created billboards and in-store displays that use facial-recognition software to determine the age and gender of the people looking at them—and can change the ad that’s displayed based on who you are.

That’s comforting.

(Source: murketing)

Reblogged from MKTG
5 notes
Marketing
  1. seanpatrickcooper reblogged this from murketing and added:
    That’s comforting.
  2. conky reblogged this from murketing and added:
    This should be grounds to repeal immediately all anti-mask laws.
  3. viiv reblogged this from murketing
  4. murketing posted this
Sean's journalism, fiction, and essays have appeared in:

  • The Brooklyn Rail
  • The Awl
  • The Rumpus
  • 3 Quarks Daily
  • The Millions
  • Vol 1. Brooklyn
  • Pop Matters
  • Lapham's Quarterly Deja Vu

    • & Other spots too.
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