April 18th, 2011
Behind the music: Is it OK for bands to court brands? | Music | guardian.co.uk

futureoflistening:

More praise for OK Go as marketers.

Yes, 100%. I think bands have to be brand + market conscious in the new music industry market place (post iPod/ Music Piracy). If not, if a musician assumes a label will sweep in and create a career for him, then a musician faces the prospect of just being a waiter who plays music on the side.

Reblogged from Listening/Technology/Journal
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Music Industry Future of Listening Guardian
  1. seanpatrickcooper reblogged this from futureoflistening and added:
    Yes, 100%. I think bands have to be brand + market conscious in the new music industry market place (post iPod/ Music...
  2. futureoflistening posted this
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